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	<title>Justin Tormey &#187; My Projects</title>
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	<link>http://justintormey.com</link>
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		<title>Alcatel-Lucent, APIs, and iPads (Oh, my!)</title>
		<link>http://justintormey.com/2010/07/12/alcatel-lucent-apis-and-ipads-oh-my/</link>
		<comments>http://justintormey.com/2010/07/12/alcatel-lucent-apis-and-ipads-oh-my/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 16:09:16 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=1824</guid>
		<description><![CDATA[What do you get when you mix a top-notch development community, some easy to use APIs, wads of cash, and an iPad? Apparently, you get some awesome iPad applications. Last month Alcatel-Lucent (my new gig) announced the $40,000 Location-Based iPad App Challenge. The premise was remarkably simple, make an iPad app that uses our LBS [...]]]></description>
			<content:encoded><![CDATA[<p>What do you get when you mix a top-notch development community, some easy to use APIs, wads of cash, and an iPad? Apparently, you get some awesome iPad applications.</p>
<p>Last month Alcatel-Lucent (my new gig) announced the <a href="http://alu.topcoder.com/ipad.html">$40,000 Location-Based iPad App Challenge</a>. The premise was remarkably simple, make an iPad app that uses our <a href="http://openapiservice.com/wiki/index.php/Location_Based_Services_%28LBS%29_API">LBS API</a>, if it rocks you win. Well, it&#8217;s been 31 days, the contest has ended and boy do we have some cool apps to show off.</p>
<p>With some help from our friends over at <a href="http://www.topcoder.com">TopCoder</a> (Veredox, I&#8217;m looking at you) more than 70 developers registered for the contest and we received 17 shiny new app submissions. Developers from around the world took part in this contest; we saw folks from Brazil, Canada, China, Colombia, Egypt, Estonia, Finland, France, India, Indonesia, Italy, Jordan, Morocco, Nigeria, Philippines, Romania, Russia, United Kingdom, Ukraine and the United States. There was even one developer registered in Antarctica; our SWAT team of researchers are still trying to verify this one.</p>
<p>I know, enough yammering about the contest, get to the apps. Of the 17 submissions we chose 4 apps that best utilized the LBS API, appealed to our fine sensibilities, were highly functional and well implemented. Check out some screen grabs from the apps below. Developers, your checks are in the mail (well, as soon as we pay our Top Coder bill… heh).</p>
<p><img src="http://openapiservice.com/sites/default/files/peerpeer_final.jpg" alt="" /></p>
<p><strong>Peer Peer &#8211; <a href="http://www.topcoder.com/tc?module=MemberProfile&amp;cr=22883736">legendapps</a>, United States</strong></p>
<p>A fun mashup that displays geocoded Flickr photos that are close to your friends. LBS + Flickr = sweet visualization to tap into the national zeitgeist. This app also begs the question, &#8220;What if you happened to peer on a peer on a pier?&#8221;</p>
<p><img src="http://openapiservice.com/sites/default/files/geotrack_final.jpg" alt="" /></p>
<p><strong>GeoTrack &#8211; <a href="http://www.topcoder.com/tc?module=MemberProfile&amp;cr=7463124">dhbellol</a>, Colombia</strong></p>
<p>Use your iPad to track people, vehicles, field/sales employees or even family members via an interactive map powered by the LBS API. GeoTracker also allows you to make calls and send SMS messages via a swift Twillio API integration.</p>
<p><img src="http://openapiservice.com/sites/default/files/radar_final.jpg" alt="" /></p>
<p><strong>Radar &#8211; <a href="http://www.topcoder.com/tc?module=MemberProfile&amp;cr=7496435">loveislife</a></strong><strong>, </strong>India</p>
<p>Discover who&#8217;s around you in an immersive game like experience. Friends and enemies appear as dots moving around in a radar scope complete with toggle switches, rotating bezel to zoom and scanning overlays.</p>
<p><img src="http://openapiservice.com/sites/default/files/geotracker_final.jpg" alt="" /></p>
<p><strong>GeoTracker &#8211; <a href="http://www.topcoder.com/tc?module=MemberProfile&amp;cr=22724218">subchap</a>, China</strong></p>
<p>Use your iPad to track your friends, family and coworkers. GeoTracker also utilizes the LBS API&#8217;s powerful &#8220;geofence&#8221; methods to send email alerts when users enter and exit specific areas. Get an email notification when Dad leaves work, your boss is near the office or your pizza delivery dude is near.</p>
<p>As a new member of the Alcatel-Lucent team, it was pretty exciting to see the company pony up some serious cash for this contest. The APIs are clearly in demand and can support some wicked cool apps. Keep an eye on the <a href="http://openapiservice.com">Open API Service</a> site for more contests and hack-a-thons coming soon.</p>
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		<title>Hope For Haiti Now</title>
		<link>http://justintormey.com/2010/01/22/hope-for-haiti-now/</link>
		<comments>http://justintormey.com/2010/01/22/hope-for-haiti-now/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 03:27:22 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=879</guid>
		<description><![CDATA[Quite possibly the largest single fundraiser on-air and online, Hope For Haiti Now was a massive undertaking. I&#8217;m proud of MTV Networks and all of the distribution partners, sponsors, talent and non-profit organizations involved in making this such a success. While my role in this effort was quite small, it makes me glad to be [...]]]></description>
			<content:encoded><![CDATA[<p>Quite possibly the largest single fundraiser on-air and online, <a href="https://hopeforhaitinow.org/">Hope For Haiti Now</a> was a massive undertaking. I&#8217;m proud of MTV Networks and all of the distribution partners, sponsors, talent and non-profit organizations involved in making this such a success. While my role in this effort was quite small, it makes me glad to be part of an organization that can coordinate and produce an event like this on such short notice and make it look effortless.</p>
<p>If you haven&#8217;t already, <a href="http://www.hopeforhaitinow.org">please donate to the relief efforts</a>.</p>

<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0009_layer-8/' title='Hope For Haiti on MTV.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0009_Layer-8-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on MTV.com" title="Hope For Haiti on MTV.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0007_layer-10/' title='Hope For Haiti on Facebook'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0007_Layer-10-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on Facebook" title="Hope For Haiti on Facebook" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0008_layer-9/' title='Hope For Haiti on Youtube'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0008_Layer-9-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on Youtube" title="Hope For Haiti on Youtube" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0003_layer-14/' title='Hope For Haiti on Vevo.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0003_Layer-14-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on Vevo.com" title="Hope For Haiti on Vevo.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0006_layer-11/' title='Hope For Haiti on Myspace'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0006_Layer-11-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on Myspace" title="Hope For Haiti on Myspace" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0000_layer-17/' title='Hope For Haiti on CMT.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0000_Layer-17-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on CMT.com" title="Hope For Haiti on CMT.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0005_layer-12/' title='Hope For Haiti on E!'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0005_Layer-12-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on E!" title="Hope For Haiti on E!" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0001_layer-16/' title='Hope For Haiti on PerezHilton.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0001_Layer-16-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on PerezHilton.com" title="Hope For Haiti on PerezHilton.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0004_layer-13/' title='Hope For Haiti on VH1.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0004_Layer-13-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on VH1.com" title="Hope For Haiti on VH1.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0002_layer-15/' title='Hope For Haiti on Epix.com'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0002_Layer-15-235x150.jpg" class="attachment-thumbnail" alt="Hope For Haiti on Epix.com" title="Hope For Haiti on Epix.com" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0012_layer-5/' title='High Definition Streaming Hope For Haiti'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0012_Layer-5-235x150.jpg" class="attachment-thumbnail" alt="High Definition Streaming Hope For Haiti" title="High Definition Streaming Hope For Haiti" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0013_layer-4/' title='High Definition Streaming Hope For Haiti'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0013_Layer-4-235x150.jpg" class="attachment-thumbnail" alt="High Definition Streaming Hope For Haiti" title="High Definition Streaming Hope For Haiti" /></a>
<a href='http://justintormey.com/2010/01/22/hope-for-haiti-now/haiti_0014_layer-1/' title='High Definition Streaming Hope For Haiti'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2010/01/haiti_0014_Layer-1-235x150.jpg" class="attachment-thumbnail" alt="High Definition Streaming Hope For Haiti" title="High Definition Streaming Hope For Haiti" /></a>

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		<title>MTV Networks Content API</title>
		<link>http://justintormey.com/2008/09/06/mtv-networks-content-api/</link>
		<comments>http://justintormey.com/2008/09/06/mtv-networks-content-api/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 12:25:29 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=780</guid>
		<description><![CDATA[Born out of a single, undeniable precept, &#8220;Reach our audience wherever they are,&#8221; with the implied sub-text of &#8220;or somebody else will.&#8221; The MTV Networks Content API launched in September 2008, having completed six months of limited release, private beta with a handful of developers. The API gave third-party developers access to the entire MTV [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="512" height="319" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://media.mtvnservices.com/mgid:uma:video:mtvmusic.com:99048" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="512" height="319" src="http://media.mtvnservices.com/mgid:uma:video:mtvmusic.com:99048" allowfullscreen="true"></embed></object></p>
<p>Born out of a single, undeniable precept, &#8220;Reach our audience wherever they are,&#8221; with the implied sub-text of &#8220;or somebody else will.&#8221; The <a href="http://developer.mtvnservices.com/">MTV Networks Content API</a> launched in September 2008, having completed six months of limited release, private beta with a handful of developers. The API gave third-party developers access to the entire MTV music video library, with standards compliant (<a href="http://search.yahoo.com/mrss">MRSS</a>, <a href="http://www.atomenabled.org/">Atom</a>, <a href="http://www.opensearch.org/">OpenSearch</a>) and easy to integrate REST services.</p>
<p>This was MTV&#8217;s first stab at reaching out to third-party developers and growing a community of technical users. The integrations were fast and furious, growing the off-site video traffic substantially for the MTV Music &amp; Logo Group and giving users a glimpse into the data services that would soon be used to power <a href="http://www.mtvmusic.com">MTVMusic.com</a>.</p>
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		<title>MTV Networks Music &amp; Logo Widgets</title>
		<link>http://justintormey.com/2008/06/04/mtv-networks-music-logo-widgets/</link>
		<comments>http://justintormey.com/2008/06/04/mtv-networks-music-logo-widgets/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 01:45:51 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=835</guid>
		<description><![CDATA[According to Newsweek, 2007 was supposed to be the &#8220;Year of the Widget.&#8221; At MTV it was 2008 when widgets blew up (in a good way). At Music &#38; Logo we launched the internal White Label Widget Framework that enabled brands to configure and deploy flash-based, embeddable widgets quickly and cheaply. The result? A ton [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-836" title="Widgets" src="http://justintormey.com/wp-content/uploads/2009/11/Picture-2.png" alt="Widgets" width="667" height="376" /><br />
According to Newsweek, 2007 was supposed to be the &#8220;<a href="http://www.msnbc.msn.com/id/16329739/site/newsweek/print/1/displaymode/1098/">Year of the Widget</a>.&#8221; At MTV it was 2008 when widgets blew up (in a good way). At Music &amp; Logo we launched the internal White Label Widget Framework that enabled brands to configure and deploy flash-based, embeddable widgets quickly and cheaply. The result? A ton of widgets were launched covering a wide variety of sites, brands and franchises. The sales teams even got involved, pitching these widgets as add-ons to existing deals, generating some significant revenue.</p>
<p>The concept is simple, load a series of Flash-based displays into a widget container. Mix and match as you see fit, add some Flex styling and you&#8217;re ready for launch. The container handled all of the communication between displays, via <a href="http://puremvc.org/">PureMVC</a>, and the share functionality, thanks to our good friends at <a href="http://www.gigya.com">Gigya</a>.</p>
<p>Here&#8217;s a presentation that gives a good overview of the product:<br />
<iframe src="http://docs.google.com/present/embed?id=dpbxq5w_136fzwgk4dw" frameborder="0" width="410" height="342"></iframe></p>
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		<title>UUCWC Site Launch</title>
		<link>http://justintormey.com/2008/03/06/uucwc-site-launch/</link>
		<comments>http://justintormey.com/2008/03/06/uucwc-site-launch/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 21:31:28 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=826</guid>
		<description><![CDATA[It&#8217;s good to have a few side-projects to keep me busy and help sharpen my skills. I joined the communication committee at the Unitarian Universalist Church at Washington Crossing to help them launch a new website for the congregation. Their old site was put together by a few part-time volunteers and was in need of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-827" title="UUCWC Relaunch" src="http://justintormey.com/wp-content/uploads/2009/11/Picture-1.png" alt="UUCWC" width="625" height="410" /><br />
It&#8217;s good to have a few side-projects to keep me busy and help sharpen my skills. I joined the communication committee at the <a href="http://www.uucwc.org">Unitarian Universalist Church at Washington Crossing</a> to help them launch a new website for the congregation. Their old site was put together by a few part-time volunteers and was in need of an upgrade. After consulting with the communications committee and helping them determine their primary goals for the site, I developed an online strategy and technical plan to help them branch out online.</p>
<p>The site was re-launched on <a href="http://www.wordpress.org">WordPress</a> using a highly customized version of the <a href="http://www.darrenhoyt.com/2007/08/05/wordpress-magazine-theme-released/">Mimbo</a> theme. The design was simple and matched their existing printed marketing materials but it gave the committee many new tools to reach out to both new members and facilitate communication between existing church groups.</p>
<p>About a year later we revisited the site design and made some small improvements based on user feedback and metrics gathered through Google Analytics. We also added video sermons to the site, hosted by <a href="http://www.vimeo.com">Vimeo</a> but integrated into the overall site design. There&#8217;s a nifty solar counter widget, too, that tracks the amount of carbon saved to-date by the church&#8217;s newly installed solar panels.</p>
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		<title>MTV News Halloween Makeover</title>
		<link>http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/</link>
		<comments>http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 11:00:53 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=851</guid>
		<description><![CDATA[We never run out of interns here at MTV (and free soda, too, but that&#8217;s a story for a different time). So why not put a few of them to good use for our MTV News&#8217; Halloween Makeover photo shoot. This quick project involved a professional makeup artist from MAC Cosmetics some cheap thrift-store costume [...]]]></description>
			<content:encoded><![CDATA[<p>We never run out of interns here at MTV (and free soda, too, but that&#8217;s a story for a different time). So why not put a few of them to good use for our <a href="http://www.mtv.com/news/articles/1543879/20061024/afi.jhtml">MTV News&#8217; Halloween Makeover</a> photo shoot. This quick project involved a professional makeup artist from MAC Cosmetics some cheap thrift-store costume pieces and a trip downstairs to Times Square to <del>embarrass</del> provide an educational learning experience for our two interns.</p>
<p>The goals were quite simple, along with fashion writer <a href="http://labs.daylife.com/journalist/farrah_weinstein">Farrah Weinstein</a>, turn Javier the intern into <a href="http://en.wikipedia.org/wiki/Davey_Havok">Davey Havok</a> from <a href="http://www.afireinside.net">AFI</a>, and Danielle into the girl from &#8220;<a href="http://www.imdb.com/title/tt0391198/">The Grudge</a>.&#8221; Get creeped out with these photos from MTV News&#8217; Halloween makeover.</p>

<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_a/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_a-235x150.jpg" class="attachment-thumbnail" alt="Interns Javier Romero and Danielle Gallagher before their transformation into AFI&#039;s Davey Havok and the Grudge." title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_b/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_b-235x150.jpg" class="attachment-thumbnail" alt="MAC Pro Team makeup artist Romero Jennings goes heavy on the black eyeliner for the Grudge and uses a white sticky powder to give her the &quot;dead&quot; look." title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_c/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_c-235x150.jpg" class="attachment-thumbnail" alt="For Davey, you can&#039;t go wrong with Converse All-Stars, a blond streak in the wig, and black nail polish with fingerless gloves." title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_d/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_d-235x150.jpg" class="attachment-thumbnail" alt="The final touches make Gallagher look like a wandering, creepy corpse you wouldn&#039;t want to meet in an empty alley." title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_e/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_e-235x150.jpg" class="attachment-thumbnail" alt="Javier is ready to rock - Danielle is ready for the tomb. Photos by Justin Tormey/MTV News" title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_f/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_f-235x150.jpg" class="attachment-thumbnail" alt="The outcome: punkalicious. He&#039;ll get all the girls, now." title="Photos by Justin Tormey / MTV News" /></a>
<a href='http://justintormey.com/2006/10/25/mtv-news-halloween-makeover/halloween_g/' title='Photos by Justin Tormey / MTV News'><img width="235" height="150" src="http://justintormey.com/wp-content/uploads/2006/10/halloween_g-235x150.jpg" class="attachment-thumbnail" alt="Does the Grudge have a sister? Hmmm..." title="Photos by Justin Tormey / MTV News" /></a>

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		<title>Cassie Instant Fashion Profile</title>
		<link>http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/</link>
		<comments>http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 17:39:15 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://footas.com/?p=395</guid>
		<description><![CDATA[After two years in Miami, the 2006 MTV Video Music Awards came back to New York City. The VMA&#8217;s are like the Superbowl for MTV. It&#8217;s all hands on deck as the everyone prepares for the biggest traffic and ratings of the year. MTV News was producing the VMA Preshow and I was tapped to [...]]]></description>
			<content:encoded><![CDATA[<p>After two years in Miami, the <a href="http://www.mtv.com/ontv/vma/2006/">2006 MTV Video Music Awards</a> came back to New York City. The VMA&#8217;s are like the Superbowl for MTV. It&#8217;s all hands on deck as the everyone prepares for the biggest traffic and ratings of the year.</p>
<p>MTV News was producing the VMA Preshow and I was tapped to produce the Instant Fashion Profile with Diddy&#8217;s latest start, <a href="http://www.lovecassie.com/">Cassie</a>. The goal was to shoot photos while Cassie and her team prepped for the VMA red carpet and get those photos online and on-air in time for her live interview with Suchin Pak.</p>
<p>As you can see, the on-air interview went off without a hitch and the photos (below) came out beautifully.</p>

<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/cover-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/cover-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/before-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/before-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/computer-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/computer-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/dress-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/dress-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/ear-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/ear-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/makeup-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/makeup-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/makeup-wide-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/makeup-wide-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/shoes-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/shoes-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/radiocity-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/radiocity-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>
<a href='http://justintormey.com/2006/08/31/cassie-instant-fashion-profile/final-final/' title='Photos by Jason Kempin/ FilmMagic'><img width="150" height="150" src="http://justintormey.com/wp-content/uploads/2006/08/final-final-150x150.jpg" class="attachment-thumbnail" alt="Photos by Jason Kempin/ FilmMagic" title="Photos by Jason Kempin/ FilmMagic" /></a>

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		<title>MTV.com Overdrive</title>
		<link>http://justintormey.com/2005/07/05/mtv-com-overdrive/</link>
		<comments>http://justintormey.com/2005/07/05/mtv-com-overdrive/#comments</comments>
		<pubDate>Tue, 05 Jul 2005 13:56:18 +0000</pubDate>
		<dc:creator>Justin Tormey</dc:creator>
				<category><![CDATA[My Projects]]></category>

		<guid isPermaLink="false">http://justintormey.com/?p=769</guid>
		<description><![CDATA[I joined the MTV.com Digital News team during July 2005, to pilot news production on &#8220;MTV Overdrive.&#8221; This was MTV&#8217;s first &#8220;broadband video channel,&#8221; a non-linear television channel you could watch on your PC. (Sorry, no Macs at the time of launch due in part to Windows Media DRM.) It was programmed and scheduled like [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 614px"><img title="MTV.com Overdrive 2005" src="http://justintormey.com/images/od_screens_8.jpg" alt="MTV.com Overdrive, August 2005" width="604" height="350" /><p class="wp-caption-text">MTV.com Overdrive, August 2005</p></div>
<p>I joined the <a href="http://mtvnews.com">MTV.com Digital News</a> team during July 2005, to pilot news production on &#8220;MTV Overdrive.&#8221; This was MTV&#8217;s first &#8220;broadband video channel,&#8221; a non-linear television channel you could watch on your PC. (Sorry, no Macs at the time of launch due in part to Windows Media DRM.) It was programmed and scheduled like television, meant to augment, and in some ways replace, the linear viewing experience. As part of the digital news team I produced, shot, edited and published video news updates to the site on a regular daily schedule and supported breaking news and live events around the clock.</p>
<blockquote><p>“MTV Overdrive” delivers a sleek, new video screen to viewers at broadband speeds and features exclusive and dedicated content including: continuous MTV News updates, artist interviews, music videos, live music performances, original and newly created short-form programming, MTV and MTV2 show footage, movie trailers and much more. “MTV Overdrive” is the latest addition to MTV’s multi-platform strategy, delivering content to viewers everywhere they demand it: on-air, online, wireless, VOD and more.</p></blockquote>
<div class="wp-caption alignnone" style="width: 614px"><img title="The Diary of Gideon Yago in Pakistan" src="http://justintormey.com/images/od_gideon_diary.jpg" alt="The Diary of Gideon Yago in Pakistan, October 2005" width="604" height="362" /><p class="wp-caption-text">The Diary of Gideon Yago in Pakistan, October 2005</p></div>
<p>The team was recognized for its innovation by the National Academy of Television Arts and Sciences with an Emmy Nomination for &#8220;<a href="http://www.mtv.com/thinkmtv/features/take_action/pakistan/">The Diary of Gideon Yago in Pakistan</a>.&#8221; We lost to the New York Times. Yes, MTV News was up against the New York Times, Washington Post and National Geographic for original news and documentary programming created specifically for non-traditional viewing platforms. To be nominated was quite an honor (It was also a good excuse to uncorked some champagne and celebrate with the team!)</p>
<p>Here&#8217;s what MTV had to say about Overdrive in their press release declaring, &#8220;2005 Is Highest Rated Year In MTV History Reaching Viewers On-Air &amp; Online.&#8221;</p>
<blockquote><p>MTVs success in 2005 extended well beyond the TV screen as MTVs online, broadband and multiplatform initiatives connected with larger audiences than ever before. MTV.com posted its highest average monthly unique visitors ever, up 30% from last year. 2005 also saw the launch of MTVs first broadband network, MTV Overdrive in April. Since its launch, MTV Overdrive has generated more than 125 million streams of unique MTV content including breakout music events My VMAs and the premiere of Unplugged: Alicia Keys, continuously updated MTV News programming, plus exclusive companion programming for hits Laguna Beach, Made and more.</p></blockquote>
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