Digital Media Strategist
Product Management ~ Convergent Platforms ~ Broadcast Experience
Talented digital product development professional with a decade of traditional and new media experience. Strong record of developing and executing innovative strategies across multiple product categories that result in greater content monetization, distribution and syndication. Proven ability to manage product development and content production life cycles, from initial concept through launched products. Well-honed presentation, team leadership, creative problem-solving, contract negotiation, and collaboration skills.
Career Accomplishments
Professional Experience
Director, Product Development – Video Platform
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MTV Networks |
| March 2009 – Present |
New York, NY |
Product owner for MTV Networks’ Global Digital Media web services development team, overseeing the creation and maintenance of a highly reliable, fault tolerant, unified data access tier for all MTVN digital properties. Product developer for MTVN Broadband Media Platform, responsible for cross-network online video player and digital video systems deployment. Developed and presented product strategies to executive leadership. Maintained prioritized product backlog for SCRUM development teams and actively participated in agile development of new product features and enhancements. Report to the Vice President, Product Development Global Digital Media.
- Developed MTV Networks Player Management Tool, scheduled to launch Q1 2010, a video platform service for MTV Networks’ brands such as Comedy Central, Nickelodeon and more to deploy customized video experiences across their sites.
- Launched and enhanced a streamlined user experience for FLINT, an internal Flex-based web interface for creating and modifying data access feeds and services.
- Conceived and developed MTVN Player Feed Services, a services-oriented-approach to video metadata generation and standardization across the variety of MTVN digital properties.
Director, Product Development – Digital Distribution
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MTV Networks |
| July 2007 – March 2009 |
New York, NY |
Spearheaded product development of all digital distribution initiatives for MTV Networks’ Music & Logo group. Developed and executed strategies that augmented MTV, VH1, CMT and Logo digital content offerings, expanded audience awareness, invited deeper user engagement, increased site traffic and drove greater advertising revenue. Directly responsible for delivering high-quality content experiences to the Music & Logo audience in new digital venues. Reported to the Senior Vice President, Product Development Music & Logo Group.
- Developed and launched MTV Networks Content API in conjunction with the launch of MTVMusic.com.
- Designed and managed development of the White Label Widget Framework, an internal Flash widget configuration tool that drastically decreased time to launch and dependency on external vendors for branded widgets.
- Produced over seventy-five embeddable flash widgets for MTV, mtvU, VH1, Comedy Central, The Daily Show, TV Land and more in less than six months, generating over $4 million in advertising sponsorships.
Digital Producer, MTV News
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MTV Networks |
| July 2005 – July 2007 |
New York, NY |
Produced and published digital content for MTV.com. and online syndication partners, in a fast-paced dynamic new media environment with over 2 million daily unique visitors. Piloted daily news video production for the launch of “MTV Overdrive,” MTV’s first online-only video channel. Regularly shot and edited video packages, podcasts, and in-depth interviews with popular musical artists and celebrities. Reported to Vice President, MTV News Digital.
Producer
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ASAP Productions |
| June 2002 – July 2005 |
New Hope, PA |
Founded a film & video production company serving the medical, pharmaceutical and bio-tech industries in New York and Philadelphia. Developed High Definition multi-screen workflow for clients with multimedia needs, including streaming web delivery, DVD, broadcast and digital projection.
- Wrote original training video scripts for medical clients, in consultation with medical, legal and regulatory pharmaceutical advisory panels.
- Clients included Saatchi &Saatchi, Sanofi-Aventis, B. Braun Medical Inc., Valley Forge Military Academy
Directed and edited national commercial spots, training videos, corporate communications and computer-based learning video segments. Traveled nationally for on-location live video productions. Reported to General Manager.
- Established remote production capabilities, including portable Avid video editing suites for on-location post-production. Enabling fast turn-around for client review and approval.
- Clients included FedEx, QVC, Inc., Brother USA, Prudential, Fox & Roach Realtors and Turkey Hill Dairy.
Camera operator and editor for national commercials, regional documentaries, corporate and industrial training videos for a mid-size video production company outside Philadelphia, PA. Reported to Executive Producer.
- Managed field production equipment and location schedules.
- Clients included Children’s Hospital of Philadelphia, KPMG, The Invisible Fence Co. and Johnson Matthey.
Education & Training
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- La Salle University, Philadelphia, PA
- B.A. Communication
- Magna Cum Laude – General University Honors
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Additional Skills
- HTML, PHP, XML, CSS
- Carpentry & Welding
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- Digital Photography (SLR)
- HD, DV, BetaSP Camera
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- Lighting & Sound Design
- Aikido (4th Kyu)
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